Magazine terminology

Masthead - Title of magazine, mainly at the top of the magazine, and big, bold and colourful to capture the audiences attention.

Banner - At the top of the magazine, uses a certain subject article which would be included in the magazine therefore the audience want to reed on inside, tempting the audience to buy the magazine.

Main Image - The central image conveyed on the magazine cover, takes up nearly all of the front cover showing something to do with that magazine's genre.

Buzz word - This is the part of the magazine that shows a small part mainly in a corner of the magazines front cover which says how you can 'win' or of how the magazine is a 'special edition'.

Headline - It is a description of the main headline, for example a picture of a band, the headline would be about that certain band.

Barcode - Code and convention, the magazine cannot go without a barcode and shows the date and price therefore could be seen as a collectors item to many people, the issue number also tells you whether it is a successful or not.

Anchorage text - Explains what the headline is all about and also explains the image. There to show what the main image is trying to say along with summing up the headline.

Puff - A shape in which is attractive for the audience, telling us a buzzword or free prize in which is different to all the other items within the layout.

Secondary images - Other images in which will take a bit of focus of the main image however will not get as much attention as the main image.

Features - This shows what else is added in the magazine alongside the main story, so if the audience is not attracted to the main story they could be persuaded in buying the magazine buy wanting to know the other features added.

Pug - Incentive to open the magazine most likely to be found in a corner of the magazine, giving us a preview of information that will be added in the content of the magazine.